© Copyright 2018 Andre Cascalheiro Cruz. All rights reserved.
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© Copyright 2018 Andre Cascalheiro Cruz. All rights reserved.
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Caliston website redesign
01 August 2019

Online booking system

UX & UI development

Project

UX & UI development

Client

Walkin Clinic

Developed at

Caliston Ltd

Delivered

2018

UX & UI online booking system design

Walk in Clinic is an established Harley Street and City of London private GP practice. The aim of the business is to diversify from strictly GP services to the walk-in sector.
Developing an online booking system, provides Walk in Clinic to compete with the online private medical practices with the advantage of two physical location in the heart of London.

Contact AndreContact Andre

Design process

Understand & research

  • Understanding client and customer goals
  • Creating user personas
  • Analysing competitors
  • Defining user flows

Sketch

  • Drawing sketches and wireframes
  • Creating prototype
  • Brainstorming with stakeholders
    (technical perspective feedback)
  • Re-testing prototype with stakeholders

Design

  • Designing user interface
  • Defining final design & implementation guidelines
  • Designing icons to display on screens

Implement & Evaluate

  • Implementing functionality
  • Building experience
  • Performing usability testing
  • Identifying improvements

Online booking system user flow

About me

I have always been into everything involving creativity. I am a design addict who is passionate about simplicity, ease of use, aesthetic beauty and improving the lives of others through design.

As an experienced and versatile designer I have a proven track record of success within marketing communications, branding, publishing, corporate and digital areas. I have worked with UK and global brands, such as Vodafone, Tesco and Louis Vuitton.

What others said
“Remarkable Designer with great experience managing projects”

Nadia Jin
Lead Designer

“Andre’s design work & work attitude are excellent”

Neil Rampe
Managing Director, M24Seven

Let’s talk

I love good ideas, big challenges and ambitious clients.
If you have an interesting project either big or small, I would love to hear from you.

(+44) 0791 0355 262

© Copyright 2019 Andre Cascalheiro Cruz. All rights reserved.