Online booking system


UX & UI development

Walk in Clinic is an established Harley Street and City of London private GP practice. The aim of the business is to diversify from strictly GP services to the walk-in sector.

Developing an online booking system, provides Walk in Clinic to compete with the online private medical practices with the advantage of two physical location in the heart of London.

Design process

Understand & research

  • Understanding client and customer goals
  • Creating user personas
  • Analysing competitors
  • Defining user flows


  • Drawing sketches and wireframes
  • Creating prototype
  • Brainstorming with stakeholders
    (technical perspective feedback)
  • Re-testing prototype with stakeholders


  • Designing user interface
  • Defining final design & implementation guidelines
  • Designing icons to display on screens

Implement & Evaluate

  • Implementing functionality
  • Building experience
  • Performing usability testing
  • Identifying improvements

Online booking system user flow