Current position – Lead UI Designer

Welcome to Andre Cruz’s personal website & visual playground

I am an experienced UI Designer with a track record of success within branding, user experience and web accessibility. I’ve worked in private and public sectors with clients such as Louis Vuitton, The Department for Work and Pensions and O2.

Key strengths

  • Expert knowledge of UI design principles and techniques within a collaborative and agile environment;
  • Strong user-centre approach in design decisions;
  • Exceptional project management skills;
  • Excellent client liaison skills with an understanding of business goals;
  • Exceptional design skills with strong web accessibility knowledge (WCAG 2.1 AA).

Latest works

Dynamic designer with over 10 years’ experience specialised in areas such as building and defining design systems, design for AEM platform and web accessibility (WCAG 2.1 AA).

With who I had the pleasure to work with…

I have always been into everything involving creativity.

I am a design addict who is passionate about simplicity, ease of use, aesthetic beauty and improving the lives of others through design.”

— Andre Cruz