Current position – Lead UI Designer

Welcome to Andre Cruz’s personal website & visual playground

Hello, I am an experienced Designer with a deep passion for innovation and a proven track record in product design, user interface, and web accessibility.

In my previous roles, both in the private and public sectors, I’ve had the privilege of working with renowned clients such as Louis Vuitton, the Department for Education (UK), and Shell.

Key strengths

  • Expert knowledge of UI design principles and techniques within a collaborative and agile environment;
  • Specialist in UI kits and design system development with special attention to GDS standards;
  • Strong user-centre approach in design decisions;
  • Excellent client liaison skills with an understanding of business goals;
  • Exceptional design skills with strong web accessibility knowledge (WCAG 2.1 AA).

Latest works

I am a dynamic designer with over 10 years of specialized experience, skilled in building and defining design systems, creating designs for the AEM platform, and ensuring web accessibility compliance (WCAG 2.1 AA stands).

Who have I worked with…

Creativity has always been at the core of my professional journey. I am a design enthusiast driven by the principles of simplicity, usability, accessibility, and aesthetic excellence.

My design philosophy is deeply rooted in the belief that thoughtful design has the power to enhance lives, and this ethos has guided my career.

— Andre Cruz